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CASE HISTORIES


Mr. Charles Pierson, global development director for M.A. Hanna Rubber Compouding


Case number 1 : 
M.A. Hanna Rubber Compounding Co.
(MAHRC de Mexico, S.A. de C.V.) 

Based out of Cleveland, OH, MAHRC is  the world leading mixer of specialty rubber compounds. Having detected increasing  demand  from  its Mexican customers, MAHRC decided to probe into Mexico in  the early  90ís. An initial market evaluation study commissioned by MAHRCís Sales VP favorably answered three fundamental questions: a) What was the estimated size and growth rate of  the rubber compound  market?  b) Who else in the rubber supply chain (upstream and downstream)  was also investing in Mexico at the time? and c) Was there a secure base of suppliers for the Mexican operation?.

Following  our  initial  study,  MAHRC commissioned  A.D.- Tec to prepare a business pro-forma and  capital budgeting analysis  for the proposed Mexican operations through which the Board gave the  affirmative nod  to  management's capital appropriation request. A  full  roster  of  services, including executive search  of  their  top  Mexican management, construction  project management, executive suite  services and  a  site location study  leading  to their current plant  and office address have significantly  contributed  to  MAHRCís being ready to begin full-fledged production and sales activities in early 2000.

Mr. Charles Pierson, global development  director  for MAHRC  who has overall responsibility for the  Mexico venture, states: "We have  a  profound appreciation  for the  role  A.D.- Tec has played in the development of  MAHRC de Mexico over the  past  years. A.D.-  Tec has contributed  in  so may  positive ways,  and we are pleased with the accomplishments to date, for  which  A.D.- Tec  has  played  an integral  part".  You may contact Mr. Pierson directly  at: charles.pierson@rubber.mahanna.com